Are you getting enough traffic & sales from your website?
It's the biggest advertising network on the planet.
It's how you get seen by the right people.
1.86 Billion monthly users can't be wrong - what can you do to find them?
You need to know what all
successful small businesses already know,
that Facebook advertising is the way to do it.
Now you might be thinking, but I'm using Facebook already and it's not working.
I know! I see so many small biz owners who feel exactly the same way as you.
What's the point of all these followers, none of them buy from me!
I am posting stuff regularly but I can't see how I benefit from this
I spent $300 boosting a post and nothing happened
I have no idea who is following me, I don't get how I can reach my customers. I wouldn't even know where to start.
You might be thinking Facebook is just a giant waste of your time and money
About your Guide - Leanne O'Sullivan
"Understanding how to correctly use Facebook advertising is a game changer for business. I would love to share these insights with you and help you get the results that we have had. I fill my webinars and sell my courses via Facebook ads and all the extra add ons, you can too!"
Digital Strategist and Chief Sherpa at the Summit School with Leanne O
As a digital strategist, I have been sharing my knowledge of all things digital for 18 years. Together with my husband, we grew a Digital Agency from small beginnings as a web design firm in our garage, to a multi site team with 20 staff.
During that time I have
Who is this training for?
Start your Facebook advertising strategy the right way. Learn how to nuture your prospects by sharing your best content first
Tweaking and Testing hacks you need to know so that you don't waste money & can reach the right people within your budget.
Understand Facebook Adverts Manager
Sending it LIVE
A step by step walkthrough to get you set up
Small Business Strategy
Creating Campaigns, Ad Sets & Adverts
Learn the tech friendly way how to create one and how to get this into your website
The Facebook Pixel
What do we cover?
Defining your Audience
Understand the 3 audience types inside Facebook - Custom, Lookalike and Saved. Set up your first custom audience step by step
Follow my step by step Facebook Framework approach to create a great converting ad.
How to send your campaign live plus budget tips and benchmarks to watchg out for in your industry.
Understanding the various types of Facebook campaign types and how to choose the right one at the right time for your business.
Tweak, Test & Review
Planning your objective
Next round kicks off October 2017
For a not-for-profit organisation we are extra careful about how we spend our budget so when I saw Facebook Frontier advertising ecourse I thought it would be a really good way to learn more about Facebook advertising without outlaying thousands of dollars. What I got from the course was so much more than helpful tips.
Leanne started with the fundamentals of marketing, showed us how to build a simple strategy and more importantly, showed us how to understand what ads were working and what didn't so that you could focus the advert spend in the right place.
I learn't such a huge amount during those 3 weeks (at my own pace) and realised that the world of FB advertising goes way beyond the 'boost page' icon. I cannot begin to say how worthwhile this course was to our organisation.
Kim Seccombe, DREAM Festival
What others say...
Leanne's Facebook Frontier Advertising course was a real winner for us in terms of quickly finding our target customer and more importantly driving conversions & sales to our APP. We quickly saw a significant return on investment once we got the fundamentals right. Leanne's approach is to make sure we get the key steps right first and provides a clear framework to then just do it.
Jo Otto, Director - Maths Rockx
How does the course run?
The course is conducted over 4 weeks online. It is a mix of
You can expect to spend around 2 hours per week on the course material, either watching and learning or completing the set tasks, as well as researching your niche and business.
You will have access to the material for the lifetime of the course as well as membership of our private Facebook group to ask me questions quickly and to brainstorm with your fellow classmates.
I am live in our Facebook group each weekly during the live round, as well as posting inside the group Monday to Friday so you will continue to be able to reach out to me with your questions, long after the course has finished.
Do you offer refunds?
What if I can't complete the course on time?
Will Facebook advertising work for my business, I do not have a big budget.
Whilst the course runs live for 3 weeks from the 13/3, you have access to the training material forever. You can still go into the course training again and again as long as the course is live ( which I hope is a very long time!)
This also means that when I update the course to keep up to date with Facebook, you will have access to that new material. Many students revisit the course each time I run a live round to either finish the course from last time OR just keep updating their skills to keep pace with Facebook.
Some Frequently Asked Questions
I am not very technical, will I be able to keep up?
I am really busy, can you fast track the training?
Yes, that is what I am here for, to help you learn the new material. I provide plenty of videos and step by step instructions that guide you through each lesson. The course is designed for small business owners, not web developers or or graphic designers. If you have been using Facebook for while, you are comfortable creating images to use in your business, you have been uploading images and creating posts, maybe even boosting them, this course is perfect for you.
Is there an exam? Do I need to hand anything in?
How is the course delivered?
I am not terribly creative either! Facebook does like you to do anything to fancy with images, so you essentially just need to be able to source images. I teach a process inside the course my Facebook Framework which walks you through all of the points you need to cover off when creating your ads. Being creative is not what you need to worry about, understanding your ideal customer is more important.
The course is conducted online. All course material, worksheets, notes etc will be provided to you during the course of the program. There will be opportunity to talk to be regularly via zoom classrooms (also online) our private Facebook group as well as the discussion area within the course itself.
Of course it does, in fact many Facebook gurus (myself included!) recommend that you advertise continuously inside Facebook from as little as $1 per day, to constantly and consistently grow your reach and audience.
My business is very new and I do not have a Facebook page as yet, is this course for me?
The training has been designed to be drip fed, which means that material is released each week only to allow for people to read it, digest it and do it. It is very much something that works best for people who want to dive in and get learning. As well as interact with me and their fellow classmates in the online program along the way. If you really are too busy, maybe now is not the time to signup for you.
I prefer to work with people who want to make a change to their business bottom line and know that they can do that themselves with help and support - ie they are keen action takers. So if you are a bit of a serial course attender and maybe not so good on the course completing side of things, maybe this course is not for you.
No, this course is best suited for people who already have a Facebook page for their business.
Yes I do offer a refund, however I ask that you must advise me via email that you wish to cancel the course within the first 7 days of starting.
I am not very creative, will this course work for me?
There are no exams. This is business not school, so if you think that you are going to be expected to pass a test or hand in work, feel relieved! Of course there is work that I set as part of the course itself, work that is designed to cement your learning, get your hands dirty and start implementing what you are learning in your business straight away. I am also very happy to take a look at anything you are putting together. Honest - it really will be my pleasure to do that, feedback is what all educators crave!
We kick off again in