Are you getting enough traffic & sales from your website?
It's the biggest advertising network on the planet.
It's how you get seen by the right people.
1.86 Billion monthly users can't be wrong - what can you do to find them?
If the answer is NO,
then you need to know what all
successful small businesses already know,
that Facebook advertising is the way to do it.
Now you might be thinking, but I'm using Facebook already and it's not working.
I know! I see so many small biz owners who feel exactly the same way as you.
What's the point of all these followers, none of them buy from me!
I am posting stuff regularly but I can't see how I benefit from this
I spent $200 boosting a post but nothing happened
I have no idea who is following me and I just don't get how I can reach my customers. I wouldn't know where to start.
You might be thinking Facebook is just a giant waste of your time and money
(or you just might be thinking, I know my customers are there, so how do I reach them.)
Normally $397 AUD + lifetime access to material, updates
& private Facebook group
The Facebook Frontier is now closed
"Understanding how to correctly use Facebook advertising is a game changer for business. I would love to share these insights with you and help you get the results that we have had. I fill my webinars and sell my courses via Facebook ads and all the extra add ons, you can too!"
Digital Strategist and Chief Sherpa at the Summit School with Leanne O
About your Guide - Leanne O'Sullivan
As a digital strategist, I have been sharing my knowledge of all things digital for over 17 years. Together with my husband, we grew a Digital Agency from small beginnings as a web design firm in our garage, to a multi site team with 20 staff.
During that time I have
So what does this course cover?
Over the course of 4 weeks, I will share with you all the tips and tricks I know to
Who is this training for?
Understand Facebook Adverts Manager
Orient yourself with Facebook Adverts Manager
What is the Facebook pixel and why it is critical to advertising success
The Facebook Pixel
Defining your Audience
Who is your audience exactly? Understanding & setting up Custom, Saved & Lookalike audiences and knowing which audience will ALWAYS cost you less.
Understand the different types of campaign objectives and how you choose what is best for your business. Small business strategy tips to GROW traffic, generate leads and secure sales
Planning your objective
Small Business Strategy
How to identify and achieve your business goals, but choosing the right kind of campaigns to build up KNOW, LIKE, TRUST credibility with your potential clients
Creating Campaigns, Ad Sets & Adverts
How to plan the perfect campaign, organisation tools to save you time and collect your thoughts. Follow my step by step Facebook Framework approach for the perfect ad
Sending it LIVE
How to send your campaign live. Understanding some of Facebook's rules. Budgeting tips for small business, how to know when to spend big & when to pull back.
Tweak, Test & Review
How you can make critical decisions quickly & confidently. Learning what we mean by A/B testing. Tweaking and Testing hacks you need to know so that you don't waste money & connect with your customers
For a not-for-profit organisation we are extra careful about how we spend our budget so when I saw Facebook Frontier advertising ecourse I thought it would be a really good way to learn more about Facebook advertising without outlaying thousands of dollars. What I got from the course was so much more than helpful tips.
Leanne started with the fundamentals of marketing, showed us how to build a simple strategy and more importantly, showed us how to understand what ads were working and what didn't so that you could focus the advert spend in the right place.
I learn't such a huge amount during those 3 weeks (at my own pace) and realised that the world of FB advertising goes way beyond the 'boost page' icon. I cannot begin to say how worthwhile this course was to our organisation.
Kim Seccombe, DREAM Festival
What others say...
Leanne's Facebook Frontier Advertising course was a real winner for us in terms of quickly finding our target customer and more importantly driving conversions & sales to our APP. We quickly saw a significant return on investment once we got the fundamentals right. Leanne's approach is to make sure we get the key steps right first and provides a clear framework to then just do it.
Jo Otto, Director - Maths Rockx
How does the course run?
In this week we focus on the "How to do it" components.
I discuss Strategy with you and the best way to bring more people into your business world. Bonus 1 hour live masterclass via ZOOM with me and your fellow class members. Ask and get your questions answered live
We walk through live campaigns & case studies and help you understand the importance of tweaking, testing and monitoring of your campaigns.
Finally we look at persuasion, images, headlines and call to action tips that will get those clients of your converting. 2nd LIVE masterclass via ZOOM with me and your classmates
Plus book in for your 1:1 session with me to discuss your ads.
Worried the course will be too techy?
Don't be - I am here to support you every step of the way - even as we navigate the Power Editor together!
Everything is explained in an easy to follow step by step manner.
You will see me create actual campaigns that you can follow along with and see my results.
You will be amazed at how quickly you can get set up and watch fantastic results feed in!
The course is conducted over 4 weeks online. It is a mix of recorded videos, reading materials, live q and a sessions, plus 1 one-on-one session with me, where we discuss just your ads, account & business.
You will have lifetime access to the material as well as membership of our private Facebook group to ask me questions quickly and to brainstorm with your fellow classmates.
I am live in our group on a regular basis so you will continue to be able to reach out to me with your questions, long after the course has finished.
Frequently Asked Questions
What if I can't complete the course on time?
Whilst the course runs live for 3 weeks from the 13/3, you have access to the training material forever. You can still go into the course training again and again as long as the course is live ( which I hope is a very long time!)
This also means that when I update the course to keep up to date with Facebook, you will have access to that new material. Many students revisit the course each time I run a live round to either finish the course from last time OR just keep updating their skills to keep pace with Facebook.
I am not very technical, will I be able to keep up?
Yes, that is what I am here for, to help you learn the new material. I provide plenty of videos and step by step instructions that guide you through each lesson. The course is designed for small business owners, not web developers or or graphic designers. If you have been using Facebook for while, you are comfortable creating images to use in your business, you have been uploading images and creating posts, maybe even boosting them, this course is perfect for you.
How is the course delivered?
The course is conducted online. All course material, worksheets, notes etc will be provided to you during the course of the program. There will be opportunity to talk to be regularly via zoom classrooms (also online) our private Facebook group as well as the discussion area within the course itself.
My business is very new and I do not have a Facebook page as yet, is this course for me?
No, this course is best suited for people who already have a Facebook page for their business.
I am not very creative, will this course work for me?
I am not terribly creative either! Facebook does like you to do anything to fancy with images, so you essentially just need to be able to source images. I teach a process inside the course my Facebook Framework which walks you through all of the points you need to cover off when creating your ads. Being creative is not what you need to worry about, understanding your ideal customer is more important.
Will Facebook advertising work for my business, I do not have a big budget.
Of course it does, in fact many Facebook gurus (myself included!) recommend that you advertise continuously inside Facebook from as little as $1 per day, to constantly and consistently grow your reach and audience.
I am really busy, can you fast track the training?
The training has been designed to be drip fed, which means that material is released each week only to allow for people to read it, digest it and do it. It is very much something that works best for people who want to dive in and get learning. As well as interact with me and their fellow classmates in the online program along the way. If you really are too busy, maybe now is not the time to signup for you.
I prefer to work with people who want to make a change to their business bottom line and know that they can do that themselves with help and support - ie they are keen action takers. So if you are a bit of a serial course attender and maybe not so good on the course completing side of things, maybe this course is not for you.
Do you offer refunds?
Yes I do offer a refund, however I ask that you must advise me via email that you wish to cancel the course within the first 7 days of starting.
Is there an exam? Do I need to hand anything in?
There are no exams. This is business not school, so if you think that you are going to be expected to pass a test or hand in work, feel relieved! Of course there is work that I set as part of the course itself, work that is designed to cement your learning, get your hands dirty and start implementing what you are learning in your business straight away. I am also very happy to take a look at anything you are putting together. Honest - it really will be my pleasure to do that, feedback is what all educators crave!
Watch my Free webinar now
Facebook Advertising, A necessary evil - the good guide for beginners.
I provide an overview of the key elements you need to focus on immediately and why it is so important to insert your Facebook pixel today!
Want a small taste of what to expect?